Act FAST TV campaign urges people to call 999 if they spot the signs of a stroke
Public Health England launches a
campaign today (9 March) that aims to save lives by showing people
how to spot the signs of a stroke.
The award winning Act FAST campaign
is building on the success of previous campaigns by screening two
new TV adverts throughout March. The ads show people the signs and
symptoms they should look for to identify someone suffering from a
- Facial weakness - can the person smile? Has their mouth or eye
- Arm weakness - can the person raise both arms?
- Speech problems - can the person speak clearly and understand
what you say?
- Time to call 999
The Act FAST campaign has been running since 2009 and the latest
TV adverts have been updated with new actors and scenarios to help
spread the message about the signs and symptoms. In addition to the
TV campaign a separate strand of activity aims to convey these
messages specifically towards the black and minority ethnic (BME)
community. This is because people of African and South Asian
origins are twice as likely to suffer a stroke as people of
Professor Kevin Fenton, National Director of Health and
Wellbeing at Public Health England said:
This Act FAST campaign can help save lives. Stroke is a
treatable condition and continues to be the third leading cause of
death in England and the largest cause of adult disability.
It's therefore important that people know the
signs and symptoms and call 999 immediately if they see someone
having a stroke. The sooner they get medical attention the better
their chances of a good recovery.
As the advert says, "The faster you act the more of the person
For more information visit the NHS Choices