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Breakfast time rush puts children in the North West in danger, admit parents

Almost a third of parents (29%) say their child has suffered a serious accident or near miss during the morning rush according to new research out today (23rd June 2014).

Topping the list of morning dangers for children in the North West are:

  • Pulling a hot drink over themselves (30%)
  • Falling down stairs (29%)
  • Stepping out in front of traffic (21%)
  • Touching hot hair straighteners (17%)
  • Getting into liquidtabs or cleaning substances (10%)

Over a third (38%) of parents from the North West admit that they lose sight of safety precautions to prevent serious accidents in the breakfast time rush.   And only 2% of parents prioritise shutting the safety gate, 4% prioritise keeping medicines and cleaning things out of reach and only 5% prioritise keeping hot things out of reach.

The findings mark the launch of Child Safety Week, a national awareness campaign run by the Child Accident Prevention Trust (CAPT). The Week equips families with knowledge about serious accident risks to children and the simple steps they can take to prevent them. 

Commenting on the findings, Katrina Phillips, CAPT Chief Executive said: "Mornings are a mad rush in most homes. Parents are up against the clock to get children dressed, fed and off to school or nursery. So it's hardly surprising safety precautions get missed.

"But these can be devastating injuries. Hair straighteners get so hot you can fry bacon on them, causing deep burns to a baby's hand. The concentrated detergent in liquitabs swells children's airways, leaving a toddler struggling for breath. And an older child can suffer brain damage if hit by a car.

"Simple changes to your morning routine can protect children from serious harm - whether that's putting your coffee cup out of reach, popping your straighteners into a heat-proof pouch to cool or practising road safety on the walk to school. Our website www.childsafetyweek.org.uk gives practical advice on how to battle morning mayhem and make breakfast time safe for children."

Dr Naomi Davis, Consultant in Children's Orthopaedic Surgery, Royal Manchester Children's Hospital and Joint Clinical Lead, North West Children's Major Trauma Network said: "There are inevitably going to be moments of inattention when it comes to looking after children, especially when you're trying to get everyone ready and off to school and work on time. That's why it's so important to be aware of the potential dangers and accident risks children face in and outside of the home. We don't want to over-protect or stop children from exploring their world, but a moment's thoughtfulness may save a lot of hurt."


  1. Child Safety Week takes place during 23rd - 29th June 2014 and is the Child Accident Prevention Trust's annual flagship community education campaign.
  2. The Child Accident Prevention Trust (CAPT) is the UK's leading charity working to reduce the number of children and young people killed, disabled or seriously injured in accidents. Further information about CAPT is available at www.capt.org.uk
  3. The Child Accident Prevention Trust wishes to thank official Child Safety Week 2014 supporters: the Scottish Government's Community Safety Unit (www.scotland.gov.uk), the Department for Transport (www.direct.gov.uk/think), Mercedes-Benz Retail Group (www.mercedes-benzretailgroup.co.uk/), Safe Network (www.safenetwork.org.uk ) and Bitrex® (www.bitrex.com).
  4. The 'Breakfast dangers' survey of 3,000 UK parents was carried out by OnePoll between 23rd May and 2nd June 2014.


The Child Accident Prevention Trust is facilitating a range of activities during Child Safety Week, including the national Big Taste Test which is taking place at nurseries and children's centres across the country on Thursday 26th June. Further information is available at www.childsafetyweek.org.uk

CAPT contacts: Pam Prentice, pam.prentice@capt.org.uk or Amy Charters, amy.charters@capt.org.uk, tel: 020 7608 7361