Communications Team wins for Best Media Handling at AHCM Awards 2014
Our Communications Team picked up a prestigious Association for
Healthcare Communications and Marketing award at a glamorous
ceremony hosted by the Leeds Hilton last night.
The award - for Best Media Handling - related to the managing of
press activity after a documentary featuring the University Dental
Hospital of Manchester premiered on ITV1 to glowing reviews,
sparking a nationwide debate about dental health.
The Dentists followed a number of patients being
treated over several weeks - some undergoing cutting-edge dental
and facial reconstructions. It also highlighted the problem
of patients needing numerous teeth extractions due to poor dental
hygiene and/or poor diet.
Despite being aired during The World Cup, the show's viewing
figures peaked at 4 million.
There was a flurry of media interest after heated discussion on
social media during the documentary (#TheDentists trended in the UK
throughout the initial transmission), and the issue of child dental
health was even tabled for discussion at the House of Commons.
Dental Consultants Claire Stevens and Martin Ashley were
subsequently interviewed on the One Show sofa, BBC Breakfast and a
whole range of national print media in the weeks that followed.
Many other members of the Dental Hospital team provided
invaluable expertise in answering myriad questions from reporters
and journalists, and were also praised for their compassion, skill
and professionalism throughout the four-month filming period for
The staff at the Dental Hospital were extremely proud of being
part of the programme, and taking part had a positive impact on
staff morale and team working within the hospital.
Fraser Woodward, chair of the AHCM, said: "These are the only
awards that recognise and reward excellence in NHS communications,
marketing and engagement. The calibre of the entries this year has