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Launch of radio campaign to promote chlamydia testing to young people

RU Clear

A 12 week radio campaign has been launched on Manchester radio station Key 103 to promote a free home testing kit for the sexually transmitted disease chlamydia to the 16 -25 age group.

The campaign features two adverts which are run alternatively every hour between 6.00 pm and 10.00 pm every day during the campaign.  One is in the format of a catchy song and both give clear advice on what action to take - listeners simply need to text through their details to get a test sent out to them.

The theme of the campaign is that chlamydia is easily transmitted through sexual contact and one person could infect a number of others.  The tone of the adverts is light hearted and humourous but the message is very clear:  if in doubt, get checked out.

A short video has been produced to accompany the chlamydia campaign and this is now playing on the internal information channel on screens across the hospitals on the Central Manchester site (Manchester Royal Infirmary, Saint Mary's Hospital, Manchester Royal Eye Hospital) and at Trafford General Hospital.  It is also available to view on YouTube.

Chlamydia is the most common bacterial sexually transmitted infection (STI) diagnosed in the UK.  For most people, chlamydia is a simple infection and can be easily treated with antibiotics. However, if left untreated it can lead to long term complications such as infertility.  Sexually active young people are being encouraged to be tested for chlamydia as it is the most common STI and most people do not know they have it because of lack of symptoms.   The test is a simple urine test for men or self taken swab for women.

The campaign is an initiative of the Greater Manchester RU Clear programme which offers free tests to Greater Manchester and Warrington residents up to the age of 25 for the sexually transmitted infections chlamydia, gonorrhoea, HIV and syphilis.

For more information about RUClear, go to www.ruclear.co.uk or call 0800 0461303.