Launch of radio campaign to promote chlamydia testing to young people
A 12 week radio campaign has been launched on Manchester radio
station Key 103 to promote a free home testing kit for the sexually
transmitted disease chlamydia to the 16 -25 age group.
The campaign features two adverts which are run alternatively
every hour between 6.00 pm and 10.00 pm every day during the
campaign. One is in the format of a catchy song and both give
clear advice on what action to take - listeners simply need to text
through their details to get a test sent out to them.
The theme of the campaign is that chlamydia is easily
transmitted through sexual contact and one person could infect a
number of others. The tone of the adverts is light hearted
and humourous but the message is very clear: if in doubt, get
A short video has been produced to accompany the chlamydia
campaign and this is now playing on the internal information
channel on screens across the hospitals on the Central Manchester
site (Manchester Royal Infirmary, Saint Mary's Hospital, Manchester
Royal Eye Hospital) and at Trafford General Hospital. It is
also available to view on
Chlamydia is the most common bacterial sexually transmitted
infection (STI) diagnosed in the UK. For most people,
chlamydia is a simple infection and can be easily treated with
antibiotics. However, if left untreated it can lead to long term
complications such as infertility. Sexually active young
people are being encouraged to be tested for chlamydia as it is the
most common STI and most people do not know they have it because of
lack of symptoms. The test is a simple urine test for
men or self taken swab for women.
The campaign is an initiative of the Greater Manchester RU Clear
programme which offers free tests to Greater Manchester and
Warrington residents up to the age of 25 for the sexually
transmitted infections chlamydia, gonorrhoea, HIV and syphilis.
For more information about RUClear, go to www.ruclear.co.uk or call 0800