New-look card game set to tackle childhood obesity in Manchester
A new twist on a classic children's playground game is set to
make learning about food fun for thousands of primary school
children and their families in Manchester.
The CHAMP Trumps card game is based on food-themed characters,
several of which were inspired by children from Pike Fold Primary
School in Blackley. The game is designed as a great new way
to learn about the health benefits of a range of popular food
CHAMP Trumps is being given free-of-charge to parents/carers of
primary aged children who view their child's measurements online
via the CHAMP (Children's Health and Monitoring Programme)
Pictured above right: Clinical Programme Manager Sarah
Vince-Cain (R), Ben Green from The University of Manchester, Vikkey
Draycott, Assistant Head, Pike Fold Primary School with pupils
showing their winning designs: (L to R) Ocean Garner, Evanric
Dean Lapore, Amy Stewart, Joshua Manjra, and Wiktoria Adamczyk
The CHAMP website provides parents/carers with valuable feedback
on their children's growth and supports an extended NHS National
Child Measurement Programme which is exclusive to Manchester.
By raising awareness of their child's growth on an annual basis,
CHAMP connects with parents/carers and supports them to make
positive lifestyle changes.
The CHAMP Trumps card game has been developed as part of the
Reducing Childhood Obesity in Manchester (RCOM) Programme a
citywide collaboration led by Central Manchester University
Hospitals NHS Foundation Trust (CMFT). This group, which also
involves The University of Manchester, Manchester City Council,
City in the Community (Manchester City Football Club's Foundation),
ASDA, Health Education England, is developing a series of measures
designed to address the issue of childhood obesity in the city.
Recent evidence from Public Health England shows that a third of
pupils leaving primary school in the UK are overweight or
obese. Programme Manager for
Sarah Vince-Cain, Clinical Programme Manager for RCOM,
said: "Research tells us that parents and carers are unlikely
to recognise that their own children are overweight and we know
that awareness is a key factor in the cycle of change.
"Our aim is to support parents and families in Manchester and
help them achieve a balanced diet and lead healthy
lifestyles. We hope that our CHAMP Trumps card game will be a
fun and easy way for children and their families to learn more
about food and its impact on health."
Ben Green from The University of Manchester, who led the design
and supported the wider development of the game, said: "We
have designed CHAMP Trumps to encourage players to see that being
healthy is about balance and choice, rather than labelling certain
foods as being healthy or unhealthy."
Eight of the fun food characters in the game were designed by
pupils at Pike Fold Primary School, all of whom have received a
framed copy of their design.
Asda supported the production of the cards and donated vouchers
for the top three prize winners. Manchester City Football
Club donated match tickets as part of the overall winner's
Notes to editors
CHAMP was developed by Central Manchester
University Hospitals NHS Foundation Trust (CMFT) in 2013 in direct
response to evidence which states that parents/carers are unable to
recognise their own children being overweight. Behaviour
change theory tells us that awareness is crucial to behaviour
modification and that it comes ahead of making sense of information
and preparing to change. Offering lifestyle solutions to
parents/carers who do not realise there is a problem is
futile. By raising awareness among parents/carers of their
child's growth on an annual basis, CHAMP is connecting with
parents, respecting their willingness to implement appropriate
action and is likely to improve the receptivity of commissioned
health and lifestyle services.
The height and weight of all primary school children in
Manchester are currently measured every year by the CMFT School
Health Service, with their parents'/carers' consent, as part of an
extended NHS National Child Measurement Programme exclusive to
Manchester. The results are uploaded to the CHAMP website
ready to be accessed online by parents/carers. Last year, the
parents of approximately 45,000 children were invited to view their
children's growth online. This year's measurement programme
is set to start later this month.
The CHAMP website is available at www.champ.cmft.nhs.uk/.
The character and card design was created by Digistr, a design
studio based in Stoke-on-Trent. Their illustrators worked
with the team to deliver a consistent and compelling set of
characters, contributing heavily to the character concepts.