Over 51 million GP appointments could be avoided
Health leaders believe more than 51 million people a year who
visit their GP with minor illnesses and ailments could either care
for themselves or visiting their local high-street pharmacy for
Pharmacy staff are working with NHS teams to encourage people
from [add in area] to use their local pharmacy for advice and
treatment for conditions such as stomach upsets, coughs and colds
and aches and pains.
Dr Mike Cheshire, medical director at NHS North West said:
"There is a lot of public education still to be done so that people
fully understand the role that community pharmacists can play in
their care. Pharmacy staff really are your local high-street
experts on a range of conditions."
The new campaign promoted through pharmacy stores focuses on
'Two massive reasons' to choose your local pharmacy. It aims
to highlight the reasons to use your high-street pharmacy in the
first instance if you need health advice and supports the NHS
Choose Well campaign.
Vic Standing is pharmaceutical advisor for the North West and
added: "Your local pharmacists can give you expert, confidential
advice and treatment for minor complaints, to avoid unnecessary
visits to your GP and A&E.
"Having a few basic essentials in your cupboard can help to
treat the symptoms for many common illnesses such as coughs and
colds. Paracetamol and Ibuprofen for example can help with
pain relief for anything from back-ache, to a sprained knee or
stomach ache and can help to reduce a high-temperature.
Pharmacy staff really are your local experts on this."
Richard Wood, who is North West Development Pharmacist for ASDA
said, "We see ourselves as part of the NHS team. We can do so much
more these days that just give our prescriptions. Pharmacists
are highly-qualified, with in-depth knowledge about prescription an
over-the-counter medicines. Most high-street chemists have a
confidential consulting room and we know about other local NHS
services such as Walk-in Centres and Urgent Care Centres".