World Continence Awareness Week 24th – 30th June 2013
"Talk about Incontinence" - A problem in anyone's
The ICS World Continence Week (WCW) is an annual
initiative with the primary aim to raise awareness
aboutincontinence related issues. WCW was initiated at ICS 2008 in
Cairo with the first ever World Continence Day. This became World
Continence Week (WCW) in June 2009 with activities being developed
Incontinence is the unwanted and involuntary
leakage of urine or stool. Incontinence is a sensitive condition
that affects an estimated 200 million people across the world.
Historically, conditions affecting the bladder and bowel have often
been uncomfortable or "taboo" subjects and accordingly these
medical disorders have been underreported and under-diagnosed.
Surveys have shown that fewer than 40% of
persons with urinary incontinence mention their problem to a doctor
or nurse and this figure is even higher for those with bowel
incontinence. These conditions have been inadequately treated and
poorly addressed by medical professionals, despite the substantial
impact on individual health, self-esteem and quality of life.
In light of this, WCW seeks to draw attention to and increase
public awareness about these conditions and to give sufferers the
confidence to seek help and improve their quality of life.
Vision of World Continence Week
- Globally facilitate continence awareness and promotion to
improve health, wellness and quality of life.
- Provide a reputable forum for those seeking information on
Continence Promotion and therapies.
- Create a worldwide network of events and organisations that
will be recognised as leading authorities of Continence and Bladder
and Bowel Health information.
- Further establish Continence Awareness and promote a
multi-disciplinary approach to treatment.