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NHS Pub Washroom Campaign

Are you pregnant, or thinking about it, and worried about your drinking? That’s the message women will find in the toilets this Friday and Saturday night. Asking women “Are you pregnant or thinking about it and worried about your drinking?”. This new campaign advertises where to get advice and support for women visiting pubs and clubs in Manchester. In partnership with Manchester Specialist Midwifery Service, NHS Drinking Responsibly Project, and Manchester Pub & Club Network, the campaign starts with city centre licensees displaying posters in women’s washrooms and displaying funky wallet-sized cards to take-away. Phil Burke, Manchester Pub & Club Network says: “This is a very important message that we need to get out to all our female customers. We believe that it’s the best way to get their undivided attention while spending a penny. Our poster campaign alerts them about the risks of drinking while pregnant or trying to conceive. We want women to know that there is advice and support available". To access advice and support, women are advised to contact Manchester Specialist Midwifery Service. The service consists of a team of professionals providing specialist support to women and their family around the issues of alcohol, drugs, mental health, domestic abuse and HIV. Faye Macrory, Consultant Midwife says: “One of the key messages we are trying to get across is that no alcohol equals no risk of alcohol related harm to the baby. We want to reach women who may not realise how many units they are actually drinking. Education around alcohol and pregnancy with the support of a midwife is effective and can be all the support that is needed”. “When measures are larger and drinks are stronger, one drink isn’t always one unit of alcohol. At any time during pregnancy, cutting down or stopping drinking will be beneficial”, says Liz Burns, NHS Drinking Responsibly Project. This campaign starts in September and extends into primary care and ante-natal settings across Manchester.